United Preference is revolutionizing healthcare and wellness with a new currency -- Tailored Spend ™

Our Tailored Spend card products can be tailored so they can only be used to purchase items like healthy foods and supplements conducive to a healthy lifestyle; or items that influence and drive healthy behaviors based on an individual members' profile or desired health outcome. United Preference's flexible payments architecture offers an easy-to-administer single card platform for the delivery of all incentives.

The Problem with Existing Currencies

$60 billion is being spent annually by health plans and employers trying to engage members in healthy behaviors. However, it is often delivered via a fragmented system of cash, gift cards, and prepaid cards that fail to engage members long term, and there is no way to track spending and tie into behavior analytics. With a single platform, we offer a streamlined solution.

Three Things Differentiate United Preference From All Other Health And Wellness Card Products And Incentive Currencies:

1) Guaranteed Return On Investment (ROI). 38% of gift cards and prepaid cards on average go unused, which is money thrown away. Our platform has the ability to annually or bi-annually sweep accounts and return all unused funds to health plans and employers, so money is never thrown away. This provides an immediate cost reduction.

2) Ability To Tailor Spend Using One Card, One Platform. Our cards can be tailored so a single card can only be used to purchase over-the-counter (OTC) medications and supplements from drugstores, healthy foods from supermarkets, and then be used to pay for gym memberships. If healthy foods and supplements, for example, are not motivating behavior change, cards can be retailored with our cloud-based admin portal so incentive dollars can instead be used to purchase items like consumer electronics and athletic gear. No other card product today currently offers these features.

3) Ability To Track And Tie Into Behavior Analytics. We can track and report on how funds are being used to drive member engagement. For the first time, health plans and employers can track when funds are being spent, exactly what they are being spent on, and understand how incentive dollars are impacting member engagement, ultimately tying behaviors to measurable outcomes. Understanding these trends is key to helping people make long-term lifestyle changes. Our platform offers an elegant way to monetize incentives focused on engagement and results.

For additional information, please contact us at info@unitedpreference.com